eCommerce Consulting Services | Atterbury — Strategy, UX, AI & Marketplaces

№ 01

eCommerce strategy & growth

Where to play, how to win, and in what order. Growth roadmaps built from running multi-million-euro digital businesses — not from benchmark decks.

Channel & market-entry strategy, incl. international expansion
Commercial roadmap with prioritised, costed initiatives
Pricing, ranging and assortment guidance for online channels
Annual business planning and target setting for digital teams

Proven at: Red Bull global eCommerce across 30+ markets · expansion of a B2C business to 90+ markets

№ 02

Platform builds & replatforming

Websites, webshops, configurators and the systems behind them. We've owned roadmaps spanning CMS, PIM, CRM and commerce platforms — and shipped on time, within budget.

Platform selection & vendor management (Shopify, SAP Hybris, custom)
Full site launches — brand sites, shops, product configurators
PIM & content-operations design that scales to thousands of SKUs
Requirements, RFPs and steering for implementation partners

Proven at: KTM — multiple full site launches, on time and in budget · shops operated on two platforms in parallel at Red Bull

№ 03

AI integration & GEO

Practical AI, not hype. We make your brand visible to generative engines, train your team to work with AI daily, and integrate it where it genuinely saves time or sells more.

GEO — generative engine optimization, so AI assistants recommend you
AI training programmes for digital, content and commerce teams
AI integration into content ops, customer service and merchandising
Tool selection and governance — what to adopt, what to skip

Built on a decade of SEO, content operations and platform ownership at global scale

№ 04

UX & CRO audits

A data-driven read on why visitors don't convert — and a redesign plan that fixes it. The same approach that turned around flagship brand sites.

Full-funnel UX audit: traffic, journeys, friction points
Mobile-first redesign recommendations with wireframes
Design-system guidance for consistent UX/UI standards
Measurement plan so improvements are visible in the numbers

Proven at: AlphaTauri.com redesign — bounce down, page views and revenue up · data-driven design system at KTM

№ 05

Teams & operations

The org chart behind the growth. We design digital teams, processes and ways of working — shaped by growing teams and restructuring digital teams of twenty plus through hard times.

Org design & role definition for digital and eCommerce teams
Process restructuring for efficiency — incl. through difficult transitions
Interim / fractional digital leadership
Coaching for new eCommerce managers and team leads

Proven at: KTM — restructured a 20-person team · Red Bull — grew a digital team from 6 to 11

№ 06

Marketplaces

Amazon and marketplaces as an incremental channel — opened deliberately, priced properly, and run so it doesn't cannibalize your direct business.

Marketplace entry strategy and business case
Account setup, listings and operations across countries
Commercial terms — negotiated from experience on both sides
Handover and training so your team can run it in-house

Proven at: Red Bull — opened Amazon in 6 European countries as a fully incremental channel

How we work

Three ways to engage.

The audit · 2–3 weeks A sharp, evidenced read on your digital business — and what we'd do first.

The project · scoped A defined outcome — a replatform, a redesign, a market entry — delivered end to end.

The retainer · ongoing Fractional senior leadership: a head of digital, a few days a month.

Hands-on help, where it counts.