Digital consultancy · eCommerce · UX · AI

Digital commerce, built properly.

Atterbury helps brands grow online — strategy, platforms, UX, and AI — expertise refined running digital at KTM, Red Bull and P&G.

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A decade leading digital at
KTM Red Bull AlphaTauri P&G Tesco Amazon
Services

Six ways we move the numbers that matter.

№ 01 eCommerce strategy & growth Roadmaps, market expansion and channel plans rooted in what actually drives revenue — not vanity metrics. № 02 Platform builds & replatforming Full website and shop launches across CMS, PIM and commerce stacks — delivered on time, on budget. № 03 AI integration & GEO Generative engine optimization, AI training for teams, and practical AI woven into commerce operations. № 04 UX & CRO audits Data-driven UX reviews and redesigns that lower bounce and lift conversion — proven on global flagship sites. № 05 Teams & operations Org design, process restructuring and ways of working for digital teams from six to twenty-plus. № 06 Marketplaces Amazon and marketplace strategy that adds incremental revenue without cannibalizing your own channels.
Track record

Work that shipped, scaled, and delivered.

KTM · Head of Digital Platforms Rebuilt the digital platform landscape behind tens of millions of annual visitors.
Red Bull · Merchandise & Fashion Grew a multi-million-euro B2C business across 90+ markets.
AlphaTauri Led a full fashion-site redesign — bounce down, revenue up.
Red Bull · Global eCommerce Owned global strategy across hundreds of retailers and 30+ markets.
Amazon Opened and scaled marketplace businesses in multiple countries.
P&G · Tesco eCommerce Ran sales & marketing for one of the world's largest online grocers.
Sam Atterbury
Sam Atterbury — Senior Consultant

“I've spent ten years inside the brands consultancies usually only write slides about.”

Sam has led digital platforms, eCommerce and UX teams at KTM, Red Bull and Procter & Gamble — owning roadmaps, restructuring operations, and launching global sites and shops. Atterbury brings that operator's experience to your business, without the agency overhead.

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Let's talk about your numbers.

A 30-minute call. No deck, no pitch — just an honest read on where you stand.

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